Location: Surabaya, East Java, Indonesia
Page Used: facebook.com/healing4thenations
Media Used: “Kontemplasi Surga” (Comic Strip)
June ’18 Stats:
In June, we spread the gospel to Surabaya and East Java, Indonesia. Due to the recent bombings in Surabaya we decided to broadcast a comic strip that explains Christian’s view of hating sin, but loving the sinner. This has been an appropriate time to engage as many people who were affected by these bombings are grieving and most likely angry. By explaining the concept of hating sin and loving the sinner we can open the door further to the hope that Christ offers all people through Salvation.
Check out the results from this most recent campaign below:
Reached: 107,999 [Total Individuals Reached]
This category is the total number of individuals who saw the ad at least once. ‘Reached’ is different from impressions, which may include multiple views of the ad by the same people.
Considered: 23,536 [People taking Action]
Those who considered the message that we put in front of them. This includes the number of individuals that have either watched at least 3 seconds of the video or clicked on something as a result of our Facebook ad, such as liking the post, liking a page, visiting an external website attached to the ad, enlarging the ad, etc.
Strongly Engaged: 12,622 [25% Video Engagement]
No mystery here – the individuals who ‘strongly engaged’ watched at least 25% of the video content. These viewers most likely browsed through the comments section, where they could have seen gospel-centered dialogue.
Fully Engaged: 4,264 [95%+ Video Engagement]
These individuals watched 95% of the message, most likely browsed through the comments section and saw gospel truth. They hear the full-gospel message from start to finish! A few of them may have also engaged in one-on-one messenger conversations with us, and initiated dialogue or asked questions in the comments section.
$50.00 / 4,264 Fully Engaged Youth = $0.011 (that’s 1 cents!) per soul to hear this Gospel Testimony!
Indonesia 9th CAMPAIGN RESULTS: 4,264 youth heard the full gospel (fully engaged).
Stories from the Field
In this campaign, we used different content than our previous campaigns. Instead of using the four minute video, we created a slide show of comic strips portraying Jesus explaining the real meaning of heaven and the concept of hating sin but loving the sinners, in the case of Surabaya; the terrorist bombers.
We hope this approach would give us a chance to pronounce the true meaning of Christianity; spreading Christ’s grace and love to all the earth.
The Surabaya Bombings
The 2018 Surabaya bombings were a series of terrorist attacks that began on May 13th, 2018. The first few bombings took place in three churches in Surabaya; Immaculate Saint Mary Catholic Church (Gereja Katolik Santa Maria Tak Bercela, SMTB), Indonesia Christian Church (Gereja Kristen Indonesia, GKI), and Surabaya Central Pentecost Church (Gereja Pantekosta Pusat Surabaya, GPPS).
Days later the bombings continued with a fourth bombing occurring in an apartment complex located south of Surabaya. The explosion happened when the terrorists prematurely set off the bombs inside the room, killing three of the bombers as well as injuring two children and a teenager. A fifth bombing occurred the next day at the Surabaya Police Headquarters (Mapolrestabes Surabaya). Two perpetrators detonated their devices while they were being checked by the police at the entrance.
As of June 1st 2018, 28 casualties were recorded including the suicide bombers. Around 50 others were injured; several were in critical condition. The bombings were regarded as one of the most sophisticated and complex terror attacks in Indonesia. It was also the first of its kind in Indonesian history in which children as young as nine years old participated. These attacks are considered the deadliest terrorist attacks in Indonesia since the 2002 Bali bombings.
As we continue to spread the gospel in these areas we are reminded of the tragedies that these people are experiencing. We keep all of the victims and their relatives in prayer, as we spread the hope and love of Christ throughout the country of Indonesia.
Now, It’s Your Turn
Now, we turn to you, brothers and sisters: Do you have experience in cross-cultural conversations? Do you have cross-cultural language skills? Are you interested in responding to gospel-centered conversations to another country? Do you have any advice for us?
We welcome additional voices into these conversations! Help us take Ekballo University internet missions to a new level, and send us your input today! Email Trip@Ekballouniversity.com.
Trip & team