Location: Aceh, North and West Sumatra, Riau
Page Used: facebook.com/healing4thenations
Media Used: Comic Strip: “Apakah Anda Seorang yang Baik?” (English: Are you a good person?)
In this campaign, we targeted the same areas: Aceh, North & West Sumatera and the archipelago of Riau. Aceh is the province that is located at the tips of the Sumatera island and the only province in Indonesia that fully enforces Islamic law; while North Sumatera has a high percentage of the Bataknese race who are Christian as a majority. In contrast, Padang city, the capital of West Sumatera, is notoriously oppressive of Christians.
Nevertheless, we are excited because we are using contextualized gospel content in the national language. People are getting the gospel in their native tongue with stories and concepts that are familiar to their own culture! We believe that God will keep working in their hearts though these digital campaigns.
Check out the results of this most recent campaign:
Reached: 196,599 [Total Individuals Reached]
This category is the total number of individuals who saw the content at least once. ‘Reached’ is different from impressions, which may include multiple views of the content by the same people.
Considered: 72,101 [People taking Action]
Those who considered the message that we put in front of them. This includes the number of individuals that have either watched at least 3 seconds of the video or clicked on something as a result of our Facebook content, such as liking the post, liking a page, visiting an external website attached to the ad, enlarging the ad, etc.
Strongly Engaged: 32,377 [25% Video Engagement]
No mystery here – the individuals who ‘strongly engaged’ watched at least 25% of the video content. These viewers most likely browsed through the comments section, where they could have seen gospel-centered dialogue.
Fully Engaged: 6,984 [95%+ Video Engagement]
These individuals watched 95% of the message, most likely browsed through the comments section and saw gospel truth. They hear the full-gospel message from start to finish! This is quite amazing, considering this is 8 comic strips long (estimating a 3-4 minute read-through to read end to end). A few people may have also engaged in one-on-one messenger conversations with us, and initiated dialogue or asked questions in the comments section.
$100.00 / 6,984 Fully Engaged Youth = $0.014 (that’s 1 cents!) per soul to hear the Gospel message!
Indonesia 2nd CAMPAIGN RESULTS of the 2nd cycle: 6,984 youth heard the full gospel (fully engaged).
Now, It’s Your Turn
Friends, the harvest is truly plentiful, but the laborers are few. Please pray with us that the Lord of the Harvest would ekballo laborers into His harvest field.
And maybe even consider if God is calling YOU to internet missions…
Our why is simple: May the Lamb who was slain receive the reward of His suffering.
Our excitement is contagious: “This Gospel of the Kingdom shall be Proclaimed in the whole earth, as a witness to all nations, then the End will come.” -Matt 24:14
Our arms are open: Ekballo University was established to effectively train Christians to share the Gospel through social media to the least reached parts of the world.
So come help us make the Good News known to all peoples, email us today! Email email@example.com to learn more.
Trip & team